TV, Social and Brand Act
Your Story is Our Story
This is the original story of Citizens Trust Bank, but not the last.
Project Details
This is the story of Heman Perry who turned a frustrating situation into something beautiful that lifts up the community. This is what Citizens Trust Bank has stood for for 100 years and counting.
This campaign included Television, Social Media and a fun Brand Act.
Mr. Heman Perry was denied buying socks in that white-owned store. So we created Socks With a Story, limited-edition Heman Perry tribute socks that took 100 years to make.
There was plenty of buzz to go around for such a rich story.
We also did an update to the branding giving Citizen's Trust Bank a new slick look.
