When looking for something new, the signs are all around you.

We created a compliant, multi‑channel campaign for ZYN nicotine pouches that positioned the product as a new, smoke‑free way for adults to enjoy bold flavor—using TV spots, online video, and social content to build awareness and trials. Tactics included short TV :15/:30 spots, mobile‑first online video, influencer partnerships with adult lifestyle creators, targeted paid social to 21+ audiences, programmatic video buys, POS print materials, SEO‑optimized product pages (flavor pouches, nicotine pouches, smoke‑free alternatives), and conversion landing pages with store locators. Creative focused on flavor moments and lifestyle moments while clearly showing 21+ only compliance messaging.