This campaign used posters and social media to raise awareness of a confidential suicide prevention hotline for students, parents, and staff—helping reduce the district’s suicide rate by 15%. The program combined high‑impact campus posters, targeted Instagram and TikTok messaging, geo‑targeted paid social ads, school counselor training, QR codes linking to crisis resources, and SEO‑optimized landing pages with clear CTAs and local mental‑health directories. Tactics included A/B testing creative, influencer and peer‑leader partnerships, tracked referral links, community outreach events, and data‑driven reporting to measure engagement and outcomes.