Social and Online Video

Capital One

The Spark Small Business Card give you 2% cash back on all purchases.

Project Details

We developed a focused digital campaign for the Capital One Spark Small Business credit card highlighting its 2% cash‑back benefit for small businesses. The campaign used short video ads and static social posts across LinkedIn, Facebook, Instagram, and YouTube to build awareness, drive applications, and boost engagement. Tactics included targeted audience segmentation (SMB owners, startup founders), A/B creative tests, conversion‑focused landing pages with clear CTAs, retargeting ads, influencer partnerships, and SEO‑optimized content (blog posts, FAQs, and paid search) to capture intent queries. Measurement tracked impressions, CTR, cost per acquisition, application rate, and ROI.

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